897 Glen Crest Drive Glen Ellyn, IL 60137 / (630) 290-9087 / ryanjmoore.net

WESTlake Securities , CHICAGO, IL

VP CMO Services + Creative Lead, February 2023 to Present

I extended my experience by joining Westlake Securities, an investment bank located in Austin, Texas. There, as part of a small marketing team, we acted as fractional CMOs for middle-market companies across various industries.
The goal was to help these companies strengthen their market presence and put their best foot forward to potential investors for the purposes of maximizing the valuation of their company for potential M&A closings.
Responsibilities include all marketing activity including, but not limited to, planning, budgeting, creative development and execution.

Industries of companies include healthcare, enterprise IT, hospitality and entertainment, CPG, industrial manufacturing and equipment, home security, and outdoor apparel.

Movement Strategy, CHICAGO, IL

Contract Creative Lead, October 2022 to December 2022

I was brought in to establish the creative team and process for the newly won Turbo Tax account. This included client and agency on boarding and getting the account up and running as the agency was in the midst of multiple business pitches.

VP Executive Creative Director, November 2017 to September 2022

I was in a unique position of being one part creative lead, one part marketing lead, and one part business lead for the Grupo Bimbo agency client. Brands included Takis and Bimbo Bakeries USA.

In addition to overseeing, growing and mentoring the creative teams on these accounts, I also helped establish the branding, digital and social disciplines for TPN. As a retail / shopper / promotion agency for nearly 40 years, these core practice areas were new to TPN. I was made the creative lead in charge of bringing them to life in a sustainable, efficient and effective way. Other areas I oversaw included promotional marketing, shopper marketing, events, Web 3.0, metaverse activations and advertising.
With my account partner, we created the agency vision, approach, job descriptions, staffing mix, rate structure and processes for these new branding disciplines. We also partnered as the strategic and business leads overseeing account contribution, profitability, brand stewardship and strategy.

Group Creative Director, August 2012 to November 2017

Creative lead and conceptor for Clorox and Bimbo Bakeries USA agency clients. Brands included Clorox Brands, KC Masterpiece, Burt’s Bees, Kingsford, Hidden Valley Ranch, Glad, Fresh Step, Brita, Sara Lee, Artesano, Ball Park, Arnold/Brownberry/Oroweat, Eureka, and Rustik.
Upon winning the BBU account, I established the social content discipline for the agency which included not only delivering world-class, award-winning and breakthrough work, but also identifying positions, determining staffing mix, building the social studio and developing the social content creation process.

Creative Director, October 2008 to August 2012

Creative lead and main conceptor for Gatorade agency client. Additional client work for Taco Bell, Mike’s Hard Lemonade, Clorox, Kingsford and Brita.
Upon joining TPN from Wunderman, I was instrumental in developing the digital discipline at TPN. This included working with the co-Chief Creative Officers to identify digital positions, job descriptions and creative process.

Creative Director, October 2007 to October 2008

Digital creative lead and main conceptor for accounts such as Ford Customer Service Division, Dollar General and Compuware.
Partnered with the General Manager to open and staff the Chicago office and oversee the day-to-day operations of the business. Additional responsibilities included increasing the company portfolio through new business and generating organic growth in current clients.

Associate Creative Director, September 2005 to October 2007

Creative leader on the AOL Mobile, Levi's, Visa and Dockers promotional accounts. Primary responsibilities included the continued growth of the business, development of the creative and strategic direction of the accounts and the generation and execution of big, intrusive ideas with the support of my team members.

Creative Supervisor, July 2003 to September 2005

Creative leader for the PACCAR Parts agency account. Concepted and wrote direct mail and promotional pieces, for agency clients such as the USPS, Brinks Home Security, and DeVry University.

Senior Copywriter, March 2001 to July 2003

Concepted and wrote promotional, direct mail, and digital campaigns for agency clients such as AT&T Wireless, Willy Wonka and Margaritaville Tequila.

Copywriter, January 2000 to March 2001

Concepted and wrote direct mail and digital campaigns for agency clients such as EarthLink, UNICARE, Southern California Edison, and United Airlines.

Associate Copywriter, June 1998 to January 2000

Concepted and wrote direct mail, digital and print for clients such as AT&T Cable and Commonwealth Edison.